Well that sure escalated quickly! We’re very excited about being in the Massachusetts and Rhode Island markets with Atlantic Importing, our newest distributor. They’ve been awesome to work with so far, and everyone has been super welcoming and complimentary of our beers while we’ve visited accounts on sales days. About a month ago Danielle, Luke, and I worked the market with Atlantic sales reps and sampled tons of our beers, sold some beer, and set-up some tap take-over events. So this past Wednesday and Thursday we headed back to Boston to break bread and host our first tap-takeover parties with the crazy crew at Cinderella’s Bar & Restaurant and the fine folks at The Foundry on Elm. We even snuck in a tasting in with our friends at The Bee’s Knees Supply Co.
Before we even left the brewery we jammed 36 cases of xReserve Imperial Coffee Stout in the back of a Subaru. Truth be told I only had space to fit one sock and one pair of under britches. Luke was spot out of luck and had to go commando. Sorry buddy…
We hit traffic, and had to drop those 36 cases off at Atlantic. Now we’re running late for our first event at Cinderella’s Bar & Restaurant so we went straight to the event and skipped checking into the hotel.
We were met by friends from PA and Boston and 6 of our beers started flowing as we sampled and hung out with all the patrons and staff. In honor of Veteran’s Day, and also family, friends, and Saucony staff that served, I offered to buy any veteran or active military their first round of Saucony beer. Not a tab I ever mind paying…
We made some great new friends—one of the best parts of being in this industry. We learned how to toss beer pints across the room without spilling… all of the practice rounds that we smashed glassware on were worth every spilled drop. Mastery level of Jedi Beer Toss accomplished by the end of the night. We had chicken fights behind the bar, and not surprisingly there were lots of group hugs and gold spandex to go around. HUGE compliments on the food, thanks Chef Adam! Definitely a place to check out if you’re in the Boston area.
Cinderella’s Bar & Restaurant
The Bee’s Knees
Thursday evening we took over the taps at The Foundry on Elm in Somerville, MA. The Foundry is another great craft beer bar with mouthwatering food. Know that I don’t use that word lightly. It was a nice change of pace and atmosphere after our crazy night of antics with the Cinderella crew. Geo and his staff at Foundry on Elm have a beautiful scene happening and we are happy to be included on their beer menu. Another must visit spot when you’re in the Boston area.
The Foundry on Elm
Really digging this poster…
On Friday morning before we left town we got the chance to stop in at Nightshift Brewing. I found some of their beers at local Boston bars and fell in love, so we had to stop by and share. We were greeted by our new friend Anna, one of the brewers at Nightshift. She’s a Berks County, Pennsylvania native and had my mom as a middle school teacher. How crazy is that? Small world. Anna and the entire staff at Nightshift were amazing. Their beers are on point and the taproom is spot on. If you’re ever in eastern Massachusetts you need to stop in and check them out. Thank you Anna for showing us around.
Join us for fresh beers everyday!